What should we understand by "bad faith" when applying for the registration of a trademark?
C-371/18 Sky plc, Sky International AG y Sky UK Ltd v. SkyKick UK Ltd, SkyKick Inc., January 29th, 2020
The Court of Justice of the European Union clarified the concept of "bad faith" since this is the sine qua non condition to apply for the invalidity of a trademark on the basis of Article 59(1)(b) of the EUTM Regulation.
The case before the CJEU between SKY (and other companies in the group) and SKYKICK concerns the registration of the trademark "SKY", widely known in Ireland and the United Kingdom, for the following goods and services:
Class 9: Computer programs, computer programs provided over the Internet, computer programs and telecommunications apparatus for connection to databases and the Internet and data storage.
Class 38: Telecommunications services, electronic mail services, Internet portal services and services for accessing and retrieving information, messages, text, sound, images and data via a computer or computer network.
When is a trademark considered to have been applied for in bad faith? The Court's interpretation goes beyond the obligation to exercise rights in accordance with the requirements of good faith in Article 7 of the Spanish Civil Code, as it states that bad faith presupposes a fraudulent attitude or intention in the specific field of trademark law. In this regard, the Court specifies that an application for registration of a trademark will be considered to have been made in bad faith as long as the owner of the trademark has not filed it with the aim of participating in the competitive market in a fair manner.
It falls within the scope of behaviour contrary to fair practices with the aim of:
(a) harming the interests of third parties on the market, or
(b) obtaining an exclusive right to the trademark.
This is irrespective of the fulfilment of the essential function of the trademark of indicating the commercial origin of the services and goods for which it is registered, among the various functions of the trademark.
And if the trademark is registered without the intention of its owner to use it only for some of the designated goods and services, does this also constitute invalidity of the trademark? In that case, the invalidity will be partial since bad faith can only be assessed in respect of those goods or services for which the proprietor did not intend to participate in the market.
In addition, SKYKICK claims that some of the goods covered by the trademark are imprecise and maintains that the trademark registration is absolutely invalid in respect of those goods, namely 'computer programs', 'computer programs provided over the internet' and 'computer programs and telecommunications apparatus for connection to databases and the internet'. In that case, does the lack of clarity and precision in the designation of the goods or services in respect of which the trademark 'SKY' is registered constitute an absolute ground for invalidity?
In answer to that question, the Court of Justice of the European Union confirmed the closed list of absolute grounds for invalidity contained in Article 4 of the EUTM Directive. The lack of clarity and/or precision in the designation of goods or services cannot be understood as falling within any of the prohibitions on registration, nor can the Member States extend the grounds for absolute invalidity of distinctive signs beyond those provided for in the Directive, although the national legislation may require the applicant to declare in good faith his intention to use the trademark for the goods covered by the application.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.